Humble Hustle x Va Department of Wildlife
The outdoors-themed collection encompasses a range of streetwear apparel and gear, aimed to celebrate the multidimensional explorers in Virginia, as they discover our home state's wonders and hidden treasures.
This partnership is designed for people who love exploring the outdoors and discovering new places in Virginia and beyond. It features a variety of stylish and comfortable clothing and gear that is perfect for hiking, camping, fishing, and other outdoor activities.
The project is also inspired by the diversity of Virginia's landscape, from the mountains and forests to the beaches and coastline. The designs feature natural elements such as trees, mountains, and rivers, as well as Virginia-specific landmarks such as the Chesapeake Bay and the Appalachian Mountain.
We sought to create a line that was faithful to the traditions and heritage of Virginia, while also resonating with a younger audience. We did this by incorporating classic Virginia symbols and motifs, such as the state bird (the cardinal) and popular state animals, into our designs. We also used modern silhouettes and trendy colors to make the collection more appealing to a younger demographic.
By making this connection, we were able to reach a new market and raise awareness of our brand, as well as the state's wildlife programs. We partnered with the Virginia Department of Wildlife Resources to donate a portion of the proceeds from the collection to support their conservation efforts.
Results
The collection was a success, both in terms of sales and brand awareness. We received positive feedback from customers of all ages, and we were able to reach a new audience of young people who were interested in learning more about Virginia's heritage and wildlife.
We are proud of this initiative, and we believe that it is a great example of how businesses can use their platform to promote important causes and connect with new customers.
