Challenge
JJ’s Birria & Funnel Cake is a father-son team operating a food truck in Texas, who wanted to create a fun and professional brand identity that reflected their unique culture and values. They also wanted to ensure that the brand could be applied consistently across all touchpoints, from their food truck to their packaging and merchandise.
I was excited to work with them to create a brand identity that would help them achieve their goals. I knew that the key to success would be to create a brand that was both unique and memorable, and that could appeal to a wide range of customers.
Solutions
Identity System
Packaging
Positioning
Merchandise
Content Media Database
Branded Media Templates
The JJ's Birria And Funnel Cake character is a young and energetic chef, JJ himself. The character is drawn in a simple and modern style, with a limited color palette. This makes the character easy to reproduce and scale to different applications.
The typefaces used in the brand identity are also simple and easy to read. The organic formatting of the typefaces helps to convey the fun and youthful personality of the brand.
The color palette of red, white, and black is bold and eye-catching. It is also relevant to the food industry and the cultural aspects of the brand
