Introduction
The COFFEE Scholarship provides 25 non-cash scholarships to individuals seeking a new career path in the mortgage or real estate industry. The scholarship was founded by Corrina Carter, CEO of CMS Mortgage Solutions Inc, to give back to the community and help others achieve their dreams.
The landing page for the COFFEE Scholarship should be visually appealing and engaging, and it should clearly communicate the value of the scholarship to potential applicants. The landing page should also be easy to navigate and use, and it should make it easy for potential applicants to apply to the scholarship.
Challenge
Our first challenge was to gather the content and understand the program thoroughly. We wanted to develop a solution to our problem of increasing applicant numbers.
We knew that we needed to present the information in a way that was consistent with the brand's identity, while also being visually appealing and engaging to potential applicants.
Team:
Creative Director - Deshawn Smith
Marketing Director - PJ Yates
Art Director - Trey Westerfeld
Social Media Director - Katrina Porter
Web Development - Calum Reid
We created a unique and fully functional landing page that provided a comprehensive overview of the program, including its goals, objectives, benefits, and eligibility requirements. The landing page also included a clear and concise application process, making it easy for interested individuals to apply to the program.
In addition to the landing page, we also implemented a social media campaign and speaking engagements to generate buzz and promote the program.
The landing page was designed to be a one-stop shop for potential applicants, providing them with all of the information they needed to know about the program and making it easy for them to apply. The social media campaign and speaking engagements were designed to reach a wider audience and generate interest in the program.
Solutions
Results
Overall, the landing page and marketing campaign were designed to reach a wide audience, generate interest in the program, and make it easy for interested individuals to apply.
Over 500 Applicants
25 Scholarships Granted
25 New Entrepreneurs
