ABOUT
Insert Name is a brand that celebrates Virginia's creative community, honoring their collective contributions to fashion, entertainment, and music. Founded by Alex Tucker, a Virginia native who is passionate about supporting local artists and creatives, Insert Name began as a digital platform featuring exclusive content and products from Virginia creatives. However, Insert Name quickly grew in popularity, and Alex decided to open a brick-and-mortar store in Richmond, Virginia.
When I first began working with Alex and the Insert Name brand, we wanted to create unique designs and roll out content for each collection. From our first project until now, we have been able to establish an identifiable brand that engages with the audience
SOLUTIONS
BRAND IDENTITY:
Elevated the aesthetic on the original logo to amplify visibility on social media and other marketing materials
BRAND STORY
Collaborated with creatives from Virginia to create content that engages insert name’s audience on an emotional level with stories about local artists.
EXPERIENTIAL MARKETING
Hosted pop up events and workshops, and offered exclusive virtual content and discounts to customers who signed up for emails
Product Development
Branding
Social Campaigns
Strategy
Merchandise
Results
Increased brand awareness and engagement: Insert Name now has a large and engaged following on social media, and the brand is regularly featured in major publications and websites.
Increased sales: Insert Name's sales have grown significantly since we began working together.
Expanded product offerings: Insert Name has expanded its product offerings to include a wider range of clothing, accessories, and home goods.
New partnerships: Insert Name has partnered with major brands and entities to launch exclusive products and collaborations.
Brick-and-mortar store: Insert Name has opened a brick-and-mortar store in Richmond, VA. This store has been a huge success, and it has helped to further increase brand awareness and sales.
